Keivan Zokaei of S A Partners is interviewed by the Globe Investor
We reported in an earlier news item how Keivan Zokaei of S A Partners is speaking at the Cut Waste, Grow Profit forum in Canada on the 19th November. Interest in this conference is growing because of the positive impact it can have on businesses who adopt a Lean and Green philosophy, and as a result Keivan has contributed to a recent article on the upcoming event.
The article, published by the Globe Investor and titled “How much food – and grocery money – are Canadians wasting?”, goes into detail about how Canada is in a rare position where food is in abundance and the population is comparatively affluent, which is a recipe for wasted food. Its something which we have all been guilty of and Keivan Zokaei, head of the “lean and green” practice at S A Partners, as well as a visiting professor at the University of Buckingham in the U.K., said “it’s the retailers that are really at the forefront. They are taking steps to make sure food doesn’t fall on the floor during processing or shunning buy-one, get-one free deals, since the research shows it actually hurts the bottom line and encourages waste.”
Consumers have a role too, “We should increasingly learn to be aware about our food consumption,” Prof. Zokaei said. “We all have a previous generation that was raised during the war. You look at them, and they don’t waste food.”