While on a recent visit to South Australia, Keivan Zokaei said there is a clear global trend of increasing demand for sustainable “clean and green” food products. During the interview with the inBusiness online magazine, he also highlighted the need to reduce costs as to ensure they are competitive with existing products.
He went on to say that in many ways, South Australia is well positioned to take advantage of the trend to focus on sustainability of food products, as long as they can improve the efficiency of the overall food supply chain. South Australian products are well on the way to achieve this with a clean environment, however they need to focus on managing the entire supply chain from the farm to the supermarket.
He added that while only limited progress has been made in Australia in the lean and green area, early indications are that the industry will continue to move in the direction of the major European and American markets.