Drs. Keivan Zokaei and Donna Samuel have been networking with The B Team to explain the huge opportunities enjoyed by companies who have embraced lean and green. They are delighted to announce that one of Dr Zokaei’s articles has now been published as a blog in the Huffington Post. You can link to the blog here:
The B Team is a global non-profit initiative co-founded by Sir Richard Branson and Jochen Zeitz that brings together international CEOs and business leaders to ‘make business work better’. The ‘B’ in The B Team represents the need for a ‘Plan B’ for Business as Plan A is not working! Branson has stated that business has had many positive impacts on the world but needs to move away from a focus on immediate profit to one where it invests and operates for the long term good of people and the planet. The B Team intends to achieve this vision by dividing an Agenda into Challenges, which will be actioned and implemented by B Leaders in their own organisations and empower businesses around the world to join them.
To hear more about the B Team and/or to join the movement, link below: