Last year Richard Branson asked the Linked In community how they would define an entrepreneur. He recently revealed some of his favourite suggestions:
He quoted Jean-Baptiste’s definition of two centuries ago in which he defined an entrepreneur as someone who ‘shifts economic resources out of an area of lower and into an area of higher productivity and greater yield’.
Branson believes that entrepreneurs identify areas that are under-performing and are ripe for disruption. Entrepreneurs are people who go in, shake up the market and increase productivity.
To gain more insight into lean and raise your entrepreneurial skills, tune into our forthcoming webinar series titled Lean in the 21st Century in which Professor Peter Hines. In the first of this series of eight, Professor Hines addresses the need for a unifying purpose.
