S A Partners’ Collaboration with SCRiP (Supply Chain Responsiveness in Practice)
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S A Partners’ Collaboration with SCRiP (Supply Chain Responsiveness in Practice)

S A Partners has collaborated with academics at Cranfield University for many years.  Several  S A Partners consultants lecture on their various postgraduate programmes. The company has particularly close links with Janet Godsell and has sponsored her research programmes for over 5 years. The most recent one of which is SCRiP – supply chain responsiveness in practice.

SCRiP is a practice-oriented task group at Cranfield University School of Management, established in direct response to the challenge of making industrial supply chains more responsive to customer needs   – https://www.som.cranfield.ac.uk/som/scrip . Market sensitivity and the organisation’s effective response to demand have long been recognised as core attributes of its agility. Such responsiveness from an organisation can prove addictive to its customers, inspiring unparalleled levels of satisfaction and loyalty. Achieving this, however, is no ordinary challenge.

SCRiP brings together industrial experience and academic expertise to realign supply chain strategies in some of the United Kingdom’s largest and most influential organisations. The goal: customer responsiveness, a term often used but rarely implemented to the extent the benefits would warrant. The principal barrier SCRiP aims to overcome in conjunction with its commercial collaborators is the alignment between the desire for customer responsiveness and the way in which existing organisational processes and resources are deployed to truly achieve it.

S A Partners have identified the same barrier to transformation in their lean consulting interventions. It is here that there is synergy in our respective endevours.

In this short video Dr. Donna Samuel is briefly interviewed by Dr Janet Godsell about S A Partners role in SCRiP and some of the synergies in their collaborative relationship.

Watch the video below, or for further information contact Dr Donna Samuel

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