SoundWave Global Limited is a set of practices and online diagnostics that analyse preferred styles of speech and build ‘skilful dialogue’ in programme participants, as the foundation for growth, well-being and success.
SoundWave – Building Skilful Dialogue

The SoundWave® model is pragmatic, backed up with research, well-presented and well-resourced, and is statistically rigorous. A SoundWave® programme leaves behind a culture capable of on-going success in improving interactions with senior managers and their key people. We focus on developing the skills of social interaction by giving attention to the way people use language and to the way they create dialogue. We do this because when we use talk consciously – with purpose and with imagination – we create powerful relationships

Our methods move from simple and pragmatic models for thinking about dialogue, through a series of on-line analytical tools that measure preferences in communication, to the detailed analysis of recorded conversation and its real time impact.
We do this because we believe that the purposeful use of language offers us all the best chance of building social connections and relationships that move the world in better directions.
Over the years, S A Partners have assessed and trained over 2500 candidates through SoundWave
Following 10 years of unique research of high performing companies the SoundWave product set has been developed.
SoundWave raises awareness of how we speak and listen and then via a coaching programme which allows individuals and teams to raise their skill and sensitivity to situations so enabling the right conversations to be had at the right time.
It equips people with 3 basic styles of communication:

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How to ask questions
How to suggest solutions
How to hold standards
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It develops leaders and managers at all levels to effectively communicate with their team by engaging and aligning them around the key activities that need to be completed.
The basic principle of talking in improvement rather than talking out improvement is the basis of how SoundWave operates.
We have assessed over 2500 candidates through SoundWave, which is an integral part of our Leadership Development Programmes, and our Improvement Coach Programmes.
Using SoundWave® in your organisation will:
- Plant the seed for improved and prolonged business performance.
Participants of SoundWave® training report a shift in culture towards better engagement and higher performance, having created conditions where people and teams can thrive. - Create agile thinkers and communicators.
SoundWave® enables participants to be astute in both their thinking and their language, so that both flow in the moments they are needed. - Have skilled conversations, even difficult ones.
SoundWave® helps individuals understand their personal speech preferences, and helps teams understand their dynamics and how best to move forward together.
This opens the door to effective dialogue, leading teams to develop skills and sensitivity to talk and understand each other, resulting in constructive and creative problem-solving actions.
- Challenge ‘the way it is round here’ and other organisational blockages.
SoundWave® deals in real work issues. It helps create ‘discussions about the discussions’, which frees up potentially stuck relationships. - Save time and money by getting to the point!
Building Skilful Dialogue
The SoundWave® Skilful Dialogue programme enables your organisation to:
- Deliver real benefits
- Skilful dialogue reports significant improvements in quality, productivity and deliver performance.
- Shift the culture so that ownership is embedded at all levels.
Participating leaders report more time to work on what really matters as their team members take full ownership for the issues that confront them. - Move away from styles of communication that lock in the old culture
Participants improve the sensitivity with which they communicate, targeting and tailoring their talk to suit the situations that they face and creating new, preferred cultures. - See development lace together at all levels, organisation-wide
Skilful dialogue is applicable at all organisation levels, providing leaders and front-line workers with a common language and a defined context for improved communication and action.
SoundWave Self-Perception
The self-perception diagnostic helps you to understand yourself in new ways, drawing attention to the impact that your talk (your preferred verbal strategies) might have on the people around you.
SoundWave 360
The 360 diagnostic offers radical insight into how others experience you as a consequence of how you are heard and of how well you are perceived to listen.
SoundWave Reverb
Reverb deep-dives into the real-time impact that your preferred styles of talk have on those around you, specifying the emotional and cognitive impact and helping to explain why you have the quality of relationships that you do.